WordPress. What is it?
Those of you who have worked with me know that I love WordPress. I love it so much that most of the work I do now involves it in one way or another.
WordPress is one of the world’s most feature-packed and versatile platforms to host your website. It’s super easy for clients to update content such as images, text and videos. And if you ever want that extra special design update, your web developer will have no problems working with it.
Why do I stand by it?
1. In 2019 WordPress is used by “0% of all websites.” (https://w3techs.com/) – it’s by far the biggest website platform in the world.
2. WordPress is Open Source, software for which the original source code is made freely available and may be redistributed and modified.
3. With a plethora of mobile-friendly themes and plugins that can allow it to perform so many functions “out of the box”, the coding required to build most websites is reasonably straight-forward, which allows me to focus on what I’m best at – design!
4. WordPress originally started as a blogging platform. Blogs are highly favoured by Google for SEO (search engine optimisation). In a nutshell that means that WordPress websites are a great platform for high visibility in search engines.
5. It is easy for clients to update content!
What does this mean for you?
Most businesses need a website. Why? Because in 2019 for most of you this is one of the first things that potential customers see. Essentially it’s the face of your business.
We live in fast-paced times, the average person’s attention span is short. This means your website has a short window of time to make a visual impact, and it has to clearly explain what you are offering and why a potential customer should jump on board. If you can’t capture their attention in the first 10 seconds, you have probably lost that sale.
In 2019 more people are accessing websites via their mobile phone than on a PC. This means that your website needs to fulfil the above on their phone too. All the best WordPress themes are mobile responsive, which means with a WordPress site and a great designer, you will be ticking all the right boxes.
It can take months for Google to recognise your brand’s relevance and can take even longer to reach page one rankings, so don’t put off your website design until next year – you’ll be missing out on those juicy leads!